the podcast: episode


This week we are thrilled to have Shaa Wasmund MBE, entrepreneur and author of the best-selling book Stop Talking, Start Doing opening 2023.

Join us as we talk about being intentionally productive and act towards success! This episode will leave you feeling inspired and motivated; ready to tackle your goals. Make sure to tune in!


Being Intentional

with Shaa Wasmund MBE

Listen to honest truths around:

  • Being intentional of how you spend your time, money & energy
  • Controlling the controllables
  • What is an alpha female and how it gets misconstrued
  • Labelling women in society, delving into words like ‘boss babe’ sexualize women in the workplace that are not used for men
  • Who mentors Shaa and what would she say no to?
  • Creating generational wealth and she instils it in her own parenting and values
  • Stop selling to people who don’t pay you
  • Her wisdom and advice for bracing for 2023


More about Shaa

With over 20 years’ experience building and exiting multiple businesses she works fiercely towards financial empowerment for all.

At 21 she was the youngest and only licensed female boxing manager in the world working with Super Middleweight Champion, Chris Eubank. At23, she set up her own PR agency and Sir James Dyson became her first client. For nearly 5 years she helped grow the Dyson brand, starting from his kitchen table. Shaa went on to create and sell multiple online businesses as well as running an investment fund for tech start-ups.

Growing up with a single Mum on a council estate and being the first in her family to go to University, Shaa is passionate about helping others fulfill their greatest human potential; no matter their background.

Shaa was awarded an MBE from The Queen for “Services to Business and Entrepreneurship”. It was one of the proudest moments in her life; not just for the award, but the fact she was able to take her adored Nan with her to the Palace. She was also named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK” by the Institute of Directors.

Shaa went on to write 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and How To Fix Your Sh*t. She has sold hundreds of thousands of books across the world. Her first book Stop Talking, Start Doing had a record breaking 14 months at No1 in the WHSmith book chart when it was launched 10 years ago and broke all their records.

In 2022, Shaa made a significant update to her Stop Talking, Start Doing book, with 60% new material to celebrate its 10 year anniversary. As relevant today as it was then with its super practical, actionable tips and solutions for all the procrastinators out there!

Find out more here: Homepage – Shaa Wasmund MBE

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